Join our unique crowdsourcing event where Freightera, AltaML and Supply Chain Canada showcase Nearshoring Canada and the aspiration to deliver a tool to assist the supply chain community with fulfilling both business & ESG goals. This crowdsourcing event will enlighten you on what is possible and you get a direct say in what challenges need to be overcome for companies of all sizes to monitor their logistics emissions, find more local and diverse suppliers, and be easy to use! 


Please enjoy the entire week of events at the 2022 Supply Chain Week virtual conference!


Friday, May 20, 2022
11 AM – 12:30 PM MDT | CST
12 PM – 1:30 PM CDT

2 CPD per session up to a max of 10 CPD for the week



Breakout ESG | Eric Beckwitt of Freightera & Alexander (Sasha) Sergeev of Cenovus Energy


Eric Beckwitt is founder, CEO, chief architect and system developer of the Freightera platform. His passion is to work at the intersection of multiple disciplines and technologies, bringing people together to solve complex problems and create win-win solutions that are highly efficient, profitable, and sustainable. He has successfully arranged funding for, designed, engineered, and managed diverse IT projects, ranging from reports to Congress and the President of the US to global online business systems for international organizations and businesses for 25 years. He is an internationally recognized author and speaker on emissions reduction from freight transport. Eric wrote about “A Green Future for Freight” in the 2016 and 2018 G7 Summit editions of Climate Change: The New Economy and was invited to speak at COP22, the UN Climate Change Conference in Marrakesh. He is the recipient of over 18 grants and awards, including the 2016 Technology Impact Award and 2019 Clean50 Award. His work and Freightera have been in Forbes, Fortune, Inc Magazine, and Entrepreneur, among over 300 news sites worldwide. 



Alexander is an energetic and passionate Supply Chain professional with ~20 years of diverse international experience in Oil & Gas sector with deep commercial skills and a track record of delivery in various supply chain roles and various jurisdictions.

He is a passionate people-focused leader with 10+ years of experience leading diverse multicultural teams to the exceptional performance. Alexander is a forward-looking proponent of new digital SCM technology and tools as enablers to make supply chain a competitive differentiator for the business. 

He is commercially savvy, results-driven with a proven record of defining and managing the implementation of complex supply chain strategies, strong alignment with the business and providing significant organizational, process and financial benefits.  Alexander is passionate speaker and communicator. 

Alexander was born in Russia in 1981. After graduating with Highest Honors from Russian State University of Trade and Economics in 2003 with a degree in Commercial Law Alexander joined Royal Dutch Shell joint venture in Russia in the Contracting & Procurement team. 

In September 2009 he joined Shell International and held various Supply Chain leadership positions in The Netherlands, Canada, USA.  In July 2015 Alexander immigrated to Canada and held roles in Shell Canada as Materials Management Manager for Americas, Supply Chain Transformation Lead for Contracting and Procurement program, and General Manager Contracting & Procurement Oil Sands business. In July 2017 he joined Husky Energy as Director Supply Chain Operations. In January 2021 Alexander was appointed Director Supply Chain Management Process & Performance at Cenovus Energy. 

Alexander is a member of Supply Chain Canada since 2015 and holds SCMP professional designation. Alexander is a Fellow member (FCIPS) and holds chartered professional status from Chartered Institute of Purchasing & Supply (CIPS) in the UK since 2009. 

Alexander lives in Calgary and he is married and has two children. He enjoys sports and travel with the family in his spare time. 

Breakout Recommenders | Brent Willett, Chair, Board of Directors, Alberta Institute - Supply Chain Lead, AltaML & David Crane, Director of Product Development

Brent Willett is a Senior Supply Chain Executive specializing in network optimization, inventory and fulfillment channel strategy and warehouse management practices. Brent has over 15 years of advisory experience and is the current Chair of the Board for the Alberta Institute of Supply Chain Canada and the Supply Chain leader for AltaML, Canada’s largest Artificial Intelligence company. His experience is across almost every industry vertical and is driven by digital transformation projects, from strategy development to the implementation of AI/ML and RPA solutions.









David Crane, MSc
Director of Product Development
David leads the development of AI-fueled products. He uses a product management approach to validate and grow early-stage product ideas in the supply chain, manufacturing, and energy industries. David has launched a number of hardware and software technologies from concept through to commercial launch and growth. He holds an engineering degree from the University of Waterloo, a Master’s in Neuroscience from McGill and 20 peer-reviewed scientific publications in the field of neuroscience. 

Breakout Data Validation | Hugh Evans, CEO, Supply Chain Canada, Alberta Institute & Nathan Le, Product Manager, AltaML



Hugh brings significant international expertise and experience in professional and executive education both in business schools (University of Calgary, Henley Business School (UK) and for corporations such as IBM and CSC.  He also specializes in growth strategy, business innovation education and consulting for established organizations.



Nathan Le: 5+ experienced years of 0 to 1 Product Manager, Graduate from the University of Alberta – School of Business, Former Investment Banker in quantitative trading and research turned product manager. 


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